tradecraftplaybook.comfor podcasters
tradecraft for podcasters

The full system for podcasters who want listeners, not just episodes.

Two products. One audience. Built for podcasters who already publish consistently and want the tactical work behind the show — both the marketing math that grows the audience AND the workflow plumbing that makes the production sustainable.

The Playbook
Teaches you the why. Foundational education on how to grow a podcast — email list, short-form video, launch strategy, sponsor outreach with real metrics, Apple/Spotify SEO.
The Skill Pack
Does the work for you. Done-for-you Claude prompts for the production grind — show notes, sponsor pitches you've booked, repurposing, guest follow-up, listener replies.

Most podcasters end up with both. Start with whichever pain is louder — and after you buy one, you'll see a one-time deal to add the other.

The Playbook
Foundational education

The growth playbook for podcasters tired of 80 downloads on a Tuesday

You publish consistently. The content is good. The downloads aren't growing. This is the 6-system playbook for the gap between 'episode exists' and 'listeners arrive' — plus 30+ Claude prompts that do the marketing work without sounding like a SaaS bot.

  • 6 marketing systems written for podcasters, not generic creators. Email list growth, short-form video discovery, 14-day launch strategy, per-platform tactics (TikTok / Reels / Shorts), sponsor outreach with real audience data, Apple/Spotify discoverability.
  • 30+ Claude prompts in the four-part anatomy — lead magnet generators, hook variations (5 angles per clip), 3-platform caption repurposing in one pass, sponsor pitches with metrics, Apple+Spotify SEO optimizers, the first $100 of Meta ads with kill thresholds set before launch.
  • A 14-day pre-launch teaser sequence that converts existing relationships into Day-1 listeners — which is what tells Apple and Spotify your show is worth showing to strangers.
See the full playbook page →
The Skill Pack
Done-for-you workflows

The Claude playbook for podcasters who hate writing show notes at 11pm

50+ prompts for the work between recording and posting — show notes, sponsor pitches, repurposing, guest follow-up. Tested by someone who's been on both sides of the mic.

  • 50+ Claude prompts tested against real episodes. Show notes (4 variants), sponsor pitches, listener-Q replies, guest follow-ups, episode promo copy, mid-roll ad reads.
  • The 4-line prompt that turns a raw 90-minute transcript into show notes that actually drive subscribes. The difference is one context line most podcasters skip.
  • A repurposing system that takes one transcript and produces 10 social posts, 3 newsletter sections, and 2 short-form scripts — with a freshness rotation so post 8 doesn't sound like post 2.
See the full skill pack page →

Which one first?

Start with the Playbook if…
  • Your downloads aren't growing and you can't tell why
  • You've never built an email list for the show
  • You don't post short-form clips, or you tried and stopped
  • You haven't pitched a sponsor yet (or you have and they ghosted)
Start with the Skill Pack if…
  • Audience is fine — it's the production grind eating your week
  • Show notes take 90 min and read like a recap
  • You have sponsors but spend hours on coordination
  • Repurposing into social posts dies by post 4

Most podcasters who buy one come back for the other within a month. The post-purchase page offers the second product at $20 off — one-time, on that page only.